Notes from the Land of Non-Font People

People who have an eye for graphic design (AKA not me) have very strong feelings about fonts. They seem to have the sort of strong feelings I reserve for things like presidential elections, new books from a favorite author, and the correct things to add to chocolate-chip cookies. (Raisins are an abomination. Just saying.)

If you want to test if a friend or acquaintance is in the graphic design camp, just mention Comic Sans and see how they react. (Go on, try it! It’s fun!)

When it comes to fonts, I’m aware that they exist, and that some are easier to read than others. That’s about it. But as an Instructional Designer, visual choices such as fonts can have a big impact on the presentation and effectiveness of your module. If you, like me, are clueless about fonts, here are some helpful tips I’ve learned. 

Make sure your font choices are:

1. Consistent: Your project should have one or two fonts at most. More than that will make your module seem fragmented and unprofessional.

For consistency, use one type family. For example, you could use Minion and create emphasis through variations (ex. italics or bold), type weights, widths, and even small caps. Some types have more variations available than others. Types with lots of variation are called extended type families. Examples include Bodoni, Helvetica, Lucida, and Myriad Pro.

2. Appropriate: Different fonts have different personalities. If you think about it, this is obvious. You probably wouldn’t use the same curling, scripted font that would be appropriate on a wedding invitation for an engineering manual.

But the personality differences are not always evident to us non-font people. Here’s a chart to get you started. The point is, choose a font that suits your content and audience.

Georgiaformal, practical
Times New Romanprofessional, traditional
Courier Plainplain, nerdy
Arialstable, conformist
Tahomayoung, plain
Century Gothichappy, elegant *

3. Legible: In eLearning, the most important element of your font choice should be legibility, especially if your audience is going to be viewing your module on mobile devices. Here are some elements to consider. 

a. Serif vs sans serif: When I hired a graphic designer to help me design my website, his first question was, “Serif or sans serif?” and I think my response was a polished, suave, “What or huh, now?”

This decision is less intimidating than it first appeared to me. A serif font has little feet, and sans serif doesn’t. For example, Baskerville and Courier have serifs, and Futura and Gill Sans do not.

When working with print on a page, the conventional wisdom is to use sans serif fonts for the big words – headings and captions, and serif fonts for paragraphs. The little feet make it easier for the eye to track along multiple lines of text. 

b. Superfamilies: Of course, if you are combining two fonts – one for headings and the other for body text, you want to make sure they go together. Think about their personality and how their shapes go together.

If you, like me, have a hard time seeing or even noticing the shapes and personality of different fonts, you can find lists of fonts that go well together, like Caslon and Myriad, or Palatino and Tahoma.

If you want to make your life even easier than that, you can look at superfamilies of text. These include both serif and sans serif fonts that are designed to be used together. For example: Museo and Museo Sans, Fontin and Fontin Sans. 

c. Reading on a screen: Many people agree that sans serif typefaces are easiest for reading on the screen. Or you could go with Verdana (sans serif) and Georgia (serif), which were both designed for the screen. 

The important thing is that you are choosing your fonts thoughtfully, with your end result in mind, just like you design everything else in your module. Just because you come from the land of non-font people, you are not doomed to make poor font choices that will reduce the effectiveness of your eLearning module. 


Malamed, C. (2015). Visual design solutions: principles and creative inspiration for learning professionals. Hoboken: Wiley.

*Font personality table from: Duarte, N. (2008). Slide:ology: the art and science of presentation design. Beijing: OReilly Media, p. 143